Tinh thần thương hiệu: LORRIC x Nghệ sĩ Ye Xin

Yashin, a visionary image creator from Taipei, Taiwan, tells stories through a combination of commercial illustration, art books, and motion videos. Her art blends the delicate linework of European etching with modern Asian color palettes, creating illustrations that are both intricate and imaginative. Yashin’s technique—a combination of hand-drawing and digital refinement—brings freedom and precision to each piece.

Connecting Traditions Through Motion Pictures

As a director of motion video, Yashin expands her unique style into the field of movement, participating in prestigious events such as the Golden Bell Awards. Her art books explore the materialization of storytelling through images, challenging traditional formats and the interaction between the reader and design through creative storytelling techniques. Yashin’s collaborations span across renowned brands such as Apple and Glenfiddich, demonstrating her versatility and influence in various fields. Her work, recognized globally, continues to redefine the boundaries of visual art and storytelling.

Originating from Taiwan, LORRIC has expanded its reach globally, leveraging outstanding research and technology, even as a newcomer. Our philosophy: vivid visual imagery can silently but effectively convey our spirit, setting LORRIC apart from major global corporations with our ambition and unique brand identity. We have collaborated with Taiwanese visual artist Yashin, using an industrial and steampunk style with intricate hand-drawn details to express the spirit that LORRIC aims to share with the world. Yashin’s meticulous work reflects LORRIC’s commitment to product detail and performance, blending art with our core brand values.