LORRIC, a company proud of its cutting-edge technology, unwavering dedication, meticulous attention to product detail, and commitment to exceeding customer expectations on-site, is facing global challenges with a brand spirit encapsulated in three statements:
"Continuously challenging ourselves, crafting perfect nozzles with a rigorous attitude."
"Treating customer needs with the care we would accord a business partner."
"LORRIC leads Taiwan to the global stage of industrial products."
Visually, we aim to represent our brand beyond our standard logo, "LORRIC." The "sperm whale" has been chosen as a symbol that best represents the spirit of LORRIC.
The Sperm Whale
Known for diving deeper than any other mammal, the sperm whale embodies intelligence and perseverance, capable of descending below 2,000 meters into the ocean's depths, navigating the most perilous environments. This mirrors LORRIC's position in the industrial parts sector, showcasing the courage to explore and innovate, leveraging accumulated technical expertise for creative solutions, and guiding clients towards perfection, growth, and success. LORRIC's expansive corporate reach, from the Atlantic to the Pacific, marks it as an essential partner for countless customers, reflecting an indomitable vitality.
The sperm whale symbolizes LORRIC's foundation in Taiwan, its technical and R&D prowess, and its fearless spirit in challenging global nozzle manufacturing giants.
Naturally, an illustration of the sperm whale has become the chosen representation for our website's browser icon (Favicon). The new LORRIC browser icon distills the brand's essence into a simplified illustration outline, encapsulating LORRIC's spirit in a small, recognizable symbol. This icon represents LORRIC's commitment to solid technology, quality, a spirit of relentless challenge, comprehensive product service, and the highest product quality.